CROWDCONSULTANTS helped a market leader in the field of corporate health management (BGM) to professionalise and expand sales activities, applying performance-based remuneration.

Starting Situation

• The founding team had founded the company during their studies and had already achieved 5 years of successful growth, but
  • due to a lack of prior professional qualification, not enough experience in setting up a modern nationwide sales organisation,
  • with each growth and financing round, more and more other tasks to do and even less time for sales tasks.
• Despite professional external support, one of the founders was to act as a sales manager in the medium to long term.

Our Approach

• Long-term provision of a CROWDCONSULTANT as an interim manager, with the option to terminate at any time without notice, with
  • many years of experience as Sales Executive with comparable products,
  • trainer training,
  • coaching experience,
  • flexibility for part-time assignments including investor and customer appointments.
• On a case-by-case basis, free support from other executives from the CROWDCONSULTANTS network for customer acquisition and as sparring partner for the revision of the sales pitch.

The Results

• Fast, flexible, professional and sustainable support in the following areas
  • Sales strategy, planning and control;
  • Development of key account management for major customers;
  • Expansion, training and coaching of the sales team.
• Favourable solution without cost risk due to remuneration based on results (KPIs) and time expenditure
• Free leads to/contracts with customers via the CROWDCONSULTANTS network.