CROWDCONSULTANTS helped a market leader in the field of corporate health management (BGM) to professionalise and expand sales activities, applying performance-based remuneration.
Starting Situation
- The founding team had founded the company during their studies and had already achieved 5 years of successful growth, but
- due to a lack of prior professional qualification, not enough experience in setting up a modern nationwide sales organisation,
- with each growth and financing round, more and more other tasks to do and even less time for sales tasks.
- Despite professional external support, one of the founders was to act as a sales manager in the medium to long term.
Our Approach
- Long-term provision of a CROWDCONSULTANT as an interim manager, with the option to terminate at any time without notice, with
- many years of experience as Sales Executive with comparable products,
- trainer training,
- coaching experience,
- flexibility for part-time assignments including investor and customer appointments.
- On a case-by-case basis, free support from other executives from the CROWDCONSULTANTS network for customer acquisition and as sparring partner for the revision of the sales pitch.
The Results
- Fast, flexible, professional and sustainable support in the following areas
- Sales strategy, planning and control;
- Development of key account management for major customers;
- Expansion, training and coaching of the sales team.
- Favourable solution without cost risk due to remuneration based on results (KPIs) and time expenditure
- Free leads to/contracts with customers via the CROWDCONSULTANTS network.
