CROWDCONSULTANTS supported the merger of two medium-sized European retailers in the technology and services sector with around 750 specialty stores and 2,000 employees.
High shareholder expectations concerning short-term profitability increases based coming from aggressive growth and simultaneous leverage of synergies to reduce costs.
Different corporate cultures and market positions.
Heterogeneous products, processes, IT architecture and applications.
A former executive with change management and communication experience acted part-time as a professional, neutral accompaniment of
internal and external stakeholder expectation analysis (online survey plus personal interviews);
several management workshops to develop a common corporate vision, strategy and organizational structure;
the development and implementation of the integration roadmap;
various communication measures.
Establishment of a Value Management Office with a Digital Native and employees of both companies for
steering of the various integration projects (managed by 2 specialists from each of the two companies) including coaching of individual project managers;
Quick-Wins-identification and implementation support;
regular progress communication to management and employees.
Preservation of existing customers and double-digit growth in year 1 after the merger.
Uniform market presence / rebranding after a few months.
Considerable mid-term synergy effects through standardization of procurement, marketing, IT systems and integration of central functions.