• High shareholder expectations concerning short-term profitability increases based coming from aggressive growth and simultaneous leverage of synergies to reduce costs.
• Different corporate cultures and market positions.
• Heterogeneous products, processes, IT architecture and applications.
• A former executive with change management and communication experience acted part-time as a professional, neutral accompaniment of
• internal and external stakeholder expectation analysis (online survey plus personal interviews);
• several management workshops to develop a common corporate vision, strategy and organizational structure;
• the development and implementation of the integration roadmap;
• various communication measures.
• Establishment of a Value Management Office with a Digital Native and employees of both companies for
• steering of the various integration projects (managed by 2 specialists from each of the two companies) including coaching of individual project managers;
• Quick-Wins-identification and implementation support;
• regular progress communication to management and employees.
• Preservation of existing customers and double-digit growth in year 1 after the merger.
• Uniform market presence / rebranding after a few months.
• Considerable mid-term synergy effects through standardization of procurement, marketing, IT systems and integration of central functions.
